Valentine’s Day 2021: 5 Digital Strategies to Boost Ecommerce Sales

Make the most of consumer-driven holidays and seasonal trends for your ecommerce business in 2021. Appeal to your target audience ahead of Valentine’s Day with these five data-driven strategies.

3 Content Marketing Trends Consumer Brands Can Not Ignore in 2021

As a digital strategist, one of my favorite aspects of marketing online is developing purpose-driven content. Whether the purpose is to educate an audience, to increase search engine visibility or to humanize/establish trust, content builds the foundation for an effective digital marketing strategy across web, email and social.

Content Creation, E-CommerceJenn HambricJanuary 19, 2021content marketing, evergreen content, marketing, content planningComment

Marketing Monday: 5 Factors to Consider for a Successful Influencer Strategy in 2021

In 2020, we saw this come to fruition with brands spending more marketing dollars online, more brands investing in high quality content creation and a greater emphasis on personalization via targeted messaging to various audience segments. While a new year may equate to a new era of digital marketing, it doesn’t negate tried-and-true strategies for digital success.