45 Digital Marketing Tasks to Consider Outsourcing
So, you have an idea for a business.
Your idea leads to endless hours of research to uncover:
· How to create a website
· The best methods to develop your brand
· How to gain exposure online
· How to build a following on social media
· How to develop an effective digital advertising strategy
· How to monetize your online efforts
· How to coordinate your social media
· How to improve your SEO strategy
Among a zillion other tasks that require a great deal of time, energy and know-how.
So, why not outsource?
As a small business owner and/or entrepreneur, devoting your valuable time and resources to such tasks – rather than focusing on your strengths – may ultimately hurt your company.
Benefits of outsourcing the services of a skilled professional include:
· Reduced costs for labor and business operations
· Expert knowledge in respective field
· Efficiency
Read on for 45 digital marketing tasks to consider outsourcing for your business.
Social Media Management
1. Developing editorial calendar for content sharing
2. Updating social media platforms including Facebook Business Page, LinkedIn, Instagram, Twitter, Pinterest and more.
3. Managing your online reputation via Yelp, Google Places and Yahoo! Business Listings
4. Bookmarking blog content on social bookmarking sites
5. Building custom Facebook Business pages
6. Designing promotional assets and flyers for social profiles
7. Developing a social media marketing plan
8. Content development for blogs and websites
9. Researching and recruiting guest bloggers
10. Monitoring competitors’ social media updates
Promotional Assistance
11. Facilitating contests and giveaways to promote business or product
12. Creating segmented email marketing newsletters and/or campaigns
13. Event listing on local and regional online event calendars
Metrics and Reporting
14. Creating and analyzing Google Analytics or Adobe Omniture reports
15. Measuring search engine optimization results
16. Conducting competitor keyword analysis
17. Reviewing social media metrics
18. Track growth, response or ROI on social media marketing campaigns
Sponsorship Opportunities
19. Creating proposals
20. Generating lead capture forms for the company website
21. Lead generation campaign facilitation
Video Marketing
22. Developing snackable content for social media platforms
23. Writing and editing video scripts
24. Writing keyword-driven video descriptions
25. YouTube channel management
Digital Advertising
26. Copywriting
27. Graphic design of ad units
28. Monitoring and optimizing programmatic ad campaigns
29. Affiliate marketing programs
30. Facilitating campaigns in Google AdWords
31. Creating unique audiences, campaigns and parameters for social media ad campaigns
Media Relations
32. Pitching online media outlets for placements
33. Researching influencer opportunities
34. Developing and submitting press releases
35. Researching product review opportunities
Web Management
36. Designing graphic assets
37. Editing website page copy
38. Fixing broken links
39. Help renewing domains and hosting plans
40. Updating calendars
41. Setting up Google Alerts on key companies, people or products
SEO Strategy
42. Developing and refining keyword lists
43. Naming images on the company website for visibility
44. Submitting articles to unique submission websites
45. Reviewing and updating website backlinks
Ready to turn your passion into profit? Contact me to discover more about the benefits of outsourcing your digital marketing initiatives today! Click here to get started.